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#Shop716 #ShopLocal716 #SupportLocal716 

Support your local restaurants, retailers and attractions.

Keep your hard earned money, right here where you live. By doing so, you keep your friends and family employed and create more local jobs. Shopping local conserves energy and resources and is better for the environment!

WNY is our home & we can show the our community we support them by shopping and supporting our local independent businesses.

The Shop 716 initiative is to be a champion of all business, supporting the shop/support local themes; to develop business unity and camaraderie to uplift our entire region.

Shop 716 Now serving all of WNY


The Shop 716 eGift Card, powered by our technology partner, Yiftee, is an electronic Mastercard gift card (no plastic!). It can be texted and/or emailed to you or you can gift it to a family member, friend or co-worker!

The Shop 716 eGift Card will only work at participating local independent merchants. The Shop 716 eGift Card is designed to support the local 716 business community and can NOT be used at large, national or chain retailers.

Purchase your Shop 716 eGift Card to support local!

Can't find your purchased Shop 716 eGift Card? Login to your account!
Email if you have questions!


To accept the Shop 716 eGift Card merchants need to be able to process a key-entry (like a phone order) Mastercard, and they are paid through the credit card bank in their normal settlement. The Shop 716 eGift Card is an electronic card; there is not a plastic card. They can be emailed, texted or printed. Texting is the optimal method since the text image will continuously update with the balance left on the eGift Card.

The Shop 716 eGift Card will only work at participating local independent merchants. The Shop 716 eGift Card is designed to support the local independent 716 business community and can NOT be used at large, national or chain retailers.  There is NO cost to the merchant to participate in the program!

By opting in to become a participating merchant, you agree to the Yiftee Merchant Agreement.

Are you a shop, restaurant or attraction & want to opt-in?

Merchant Marketing Tools





New for 2021: Oxford Pennant "Shop 716" & "Erie County Bicentennial" wool pennants, NOW AVAILABLE for merchants!

Static clings and tent cards are also available!

Email for supplies to be mailed to you!

Welcome to the Shop 716 community!

Western New York has a long history of meeting daunting challenges. As always, when all of us work together, great things can happen. This is our home. These are our neighbors. The survival of local businesses is our responsibility.  

As we searched for innovative ways to grow our members’ businesses, spark some recovery from the pandemic and build community, we’re excited to introduce this program in November 2020!

Consumers can purchase the Shop 716 eGift Cards as gifts or for self-use, and companies can use it for employee rewards, anniversary gifts, customer appreciation, survey incentives, contests and  or simply to be an extension of the shop local theme. The dollars stay local and benefit our retailers, restaurants, co-ops and attractions in Erie County.

Consumers will purchase the Shop 716 eGift Card online then:

  • Email
  • Text or
  • Print them for use


Shop 716 Screenshots

Buffalo Reopen

Reopen Buffalo is an online resource developed for small businesses and the community. In an effort to enhance communication with small businesses and City Hall, small businesses can sign up for a registry on the Reopen Buffalo webpage to receive key business guidance, new economic development resources, and critical updates related to COVID-19. Businesses will also be featured on our website map and directory.

Read More


WIVB Channel 4 Buffalo, NY




Learn More

Buffalo Cares!

Visit Buffalo Niagara is working with Erie County’s hospitality and tourism organizations, communicating a shared commitment to safety.

The Buffalo Cares: Stay Safe Pledge is a shared commitment to take necessary precautions for everyone to stay safe while following recommended health guidelines.

Stay Safe Pledge

Be part of the solution


  • Coordinated effort to build and uplift the local business community
  • To stimulate camaraderie and cohesiveness within the business support population
  • To foster and support an inclusive and diversified cooperative within the Buffalo Niagara region
  • To encourage local commerce; B2B, B2C
  • To support Shop Local & Support Local Initiatives in Erie County for businesses to Prosper, Revitalize, and Collaborate; Recover from COVID-19


Email with ideas and suggestions to contribute to COVID recovery for our area.

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